New partnership helps CPG advertisers boost omnichannel creative optimization and delivery across CTV, digital video and display Leveraging NCS' purchase insights and Innovid's proprietary dynamic ...

AI-driven creative is transforming B2B advertising by connecting creative decisions to pipeline, revenue, and measurable ...

The COVID-19 pandemic has had a significant impact on the global dynamic creative platform (DCP) market, as it has on many industries worldwide. The pandemic has disrupted supply chains, forced ...

Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, for its Dynamic Creative Optimization (DCO) offering, ...

Old El Paso launched an awareness campaign to reach new customers in the UK with personalized ad creative promoting “Fajita Friday” (because why stop at Taco Tuesday?). Specifically, the General Mills ...

Deliver the right message to the right person at the right time. It’s an ideal that marketers have long aspired to. Historically, creative agencies have been exceptional at finding the message, and ...

AMA, formerly known as A Million Ads, focuses on dynamic creative and personalization for digital audio advertising. On Wednesday, the company launched a contextual ad-stack enterprise platform ...

Yahoo has released survey findings showing how advertisers are thinking about dynamic creative optimisation (DCO) for 2024. As rapid advancements in AI evolve and impending cookie deprecation ...

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. In the face of this, the practice of Dynamic Creative ...

With granular targeting aligned to scalable contextual environments by using multiple data points and techniques, the rise of programmatic media placement has allowed B2B audiences to be addressed ...

Unilever, Nestle, GlaxoSmithKline (GSK) and TUI are looking to scale their programmatic media buying strategies with dynamic delivery of creative in an attempt to alleviate the problem of brands ...

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Celtra is a DCO OG. The company, founded in 2016, has been in the dynamic ...