The Direct Marketing Association has modified its DMAChoice program, dropping the $1 online verification fee and allowing consumers to opt out of receiving catalogs on a brand-by-brand basis without ...

Catalogs and direct mail. We think of them as different things, but catalogs are direct mail. But there are a lot of other formats one can deliver to a customer or prospect’s mailbox besides a catalog ...

Since the Great Recession, there’s been a trend in America to shed all physical mail. Many companies stopped mailing catalogs, direct mail letters, and newsletters, all in favor of digital products.

Royle Printing is pleased to announce that Mike Sipala is joining Royle Printing as a senior account executive. Mike will be responsible for developing and enhancing business opportunities in the ...

The internet hasn’t killed off the mail-order catalog. Discover a list of popular mail order catalogs from direct-to-consumer ...

NorthPrint International laid off 30 employees on Nov. 19, according to a published report. The downsizing leaves the Grand Rapids, MN-based company with 34 workers. NorthPrint specializes in printing ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In today’s world, email inboxes are exploding with ...

The stay-at-home behaviors necessitated by COVID-19 produced an unexpected benefit for catalog retailers: a greater focus on — and consumer appreciation for — direct mail. Catalogs specifically grew ...