Traditional direct mail is still an important means of communication among B2B marketers, and industry experts are seeing signs of its resurgence as a lead gen tool. This is due to marketers seeing ...

Want to get your business-to-business prospect’s attention? Done the right way, good old-fashioned direct mail can be a key part of your strategy. Chief Marketer talked with Michele Fitzpatrick, vice ...

In a recent article at Chief Marketer, Beth Negus Viveiros argues that leaving direct mail out of your B2B marketing mix might be a big mistake—even in the digital age. "Done the right way, good ...

We're in the Digital Age, and marketers and marketing today rely heavily on digital channels to reach prospects and customers. But are digital channels alone enough to achieve the goals of B2B ...

Unlike the large volume consumer campaigns of yesteryear, today’s DM is usually high-value, low volume and precisely targeted to maximise ROI. Used in tandem with supporting digital media, the novelty ...

Simon Hinks of PMA provides a business case for using a postage stamp for your marketing, rather than just pressing send. Most businesses are using digital channels for their marketing because it’s ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

As inboxes overflow and social media feeds become more saturated by the day, direct mail generates a 37% higher response rate than electronic mail. However, despite being a welcome break from the ...