Diamond sellers have a new marketing tactic: Convincing women to buy their own diamonds. Women, they say in a campaign called "For Me, From Me," deserve to splurge on themselves with diamond jewelry ...

She’s her own Santa. Linda Delcher isn’t waiting around for a man to buy her a diamond ring this holiday season. As she strides into the 1884 Collection, it’s clear she’s doing that all by herself.

Diamonds are forever — but if your fiancé proposes with this engagement ring style, the relationship may not last, according to folks like Asia Frances. “I was proposed to with a cluster ring,” ...

In a striking shift, women now influence 91 per cent of diamond jewelry purchases globally (De Beers Diamond Insight Report 2023), and one in three women chooses to buy diamonds for herself—marking a ...

Meghan Markle has been wearing Shiffon’s diamond “1972 tennis” rings for months ahead of the collection’s launch.Getty Images The “1972 Tennis Pinky Ring” from New York-based jewelry brand Shiffon was ...

Click here to read more from Slate’s wedding issue. In 1919, De Beers experienced a drop in diamond sales that lasted for two decades. So in the 1930s it turned to the firm N.W. Ayer to devise a ...

Women buying for themselves are replacing men as the main purchasers of diamonds, jewels giant De Beers reveals today. A record one quarter of all sales in 2016, over $18 billion, were made to ...

The Diamond Producers Association has just launched a new campaign to help jewelers tap the other half of the potential diamond market—women. The campaign, entitled “For Me, From Me,” is designed to ...