“Intellectual property, when effectively managed, transcends its traditional role as a mere legal safeguard and transforms into a pivotal business asset that can drive innovation, secure competitive ...

John Plumb, assistant secretary of defense for space policy, speaks at the Professional Services Council’s 2023 Defense Conference. Credit: PSC WASHINGTON — Seeking to capitalize on commercial space ...

Instead of asking once a year, “What is our strategy?”, executive teams are asking, “What are we learning right now that ...

The forthcoming 2022 National Military Strategy’s (NMS) organizing principle is “strategic discipline.” Its “Theory of Success is to exercise Strategic Discipline to continuously calibrate Joint Force ...

The National Academies of Sciences, Engineering, and Medicine will assemble an ad-hoc committee tasked with designing a strategy for evaluating stakeholder use of the National Climate Assessment and ...

A chief information officer (CIO) needs to be more than just a technical expert. To align technology with business objectives, CIOs need to exhibit a combination of strong leadership, clear ...

Content is still a huge topic for marketers and one that evolves regularly. Victoria Perera, senior digital consultant at Archetype lays out the way she approaches content strategy from day one. A ...

In early January, as the days slowly lengthen and the promise of spring feels both certain and distant, many organizations hold their annual strategy meetings. Leaders prepare elaborate presentations, ...

The importance of developing outstanding programs, often referred to as “Centers of Excellence,” in specific specialties has taken on new importance in critical specialties such as orthopedics, ...

In a competitive and unpredictable world, discover how to become a master strategist who creates and captures value. Get feedback from your peers on a strategic challenge that your organisation is ...

A successful Google Ads PPC strategy involves more than just picking a few keywords. It requires a structured plan that aligns with your business goals, optimizes your budget and uses data to boost ...

Standing out in search is not easy. The search environment is hyper-competitive. It is possible to publish excellent content and still see it fail to rank. Competition is everywhere in search. You are ...