Descriptive analytics is the process of analyzing data to find trends and patterns that support decision-making, monitoring, and other initiatives. It's the most fundamental building block of data ...

Conclusive research is a structured data collection technique that provides detailed, factual information that's useful in decision-making. Descriptive marketing research is a form of conclusive ...

Over the last few decades, there has been a tremendous increase in the production of descriptive grammars for languages that had previously been poorly described or lacked description altogether. In ...

A small merchant bank makes a classic case for producing only when winds are blowing your way. I love a descriptive example of applied economics. A fairly obscure Vienna, Austria-based merchant bank ...

Marketing Science, Vol. 30, No. 6 (November-December 2011), pp. 950-964 (15 pages) What can be learned about marketing phenomena from descriptive, structural, and experimental empirical models? Is ...