Understanding your customers when there’s only a handful isn’t too difficult. But as your company grows and the number of customers expands rapidly, it can be overwhelming to keep up with the change.

Improved interoperability can lead to greater connectivity that produces real-time data to enrich enterprise analytics tools—optimizing prescriptions, and ultimately producing better outcomes. The ...

In this special guest feature, Will Fellers, Product Manager at Quantum Spatial Inc., explores different types of analytics – descriptive, predictive and prescriptive – and discusses how companies can ...

Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

Data analytics help investors analyze investment data for better decision-making. Descriptive, diagnostic, predictive, and prescriptive analytics offer varied insights. Techniques like regression and ...

A Boeing 787 aircraft generates half a terabyte of data on an average flight. That’s an enormous amount, more data than could be stored on 100 smartphones. Though it’s filled with meaningful insights, ...

Part of that strategy means the business users will need to be tempered by people who understand the analytics tools and processes, and who know how to optimize their use There’s no shortage of ...

I was watching a short video by Babson College Prof. Thomas Davenport on the Harvard Business Review website recently and found it to be a good, simplified explanation of analytics. (Stop! Don't swipe ...