Explore how companies use bundling to sell multiple products or services as a unit at a discount, boosting sales while ...

Assess a company's marketing strategy to gauge long-term profitability and investment viability. Verify marketing claims through public reports and customer feedback to detect potential risks. Watch ...

You know you need “marketing,” but your runway says you can’t afford experiments that take six months to maybe work. You’ve posted a few times on social, sent some cold emails, tweaked the homepage ...

Incremental marketing is the strategy of increasing advertising expenditures and product exposure when certain benchmarks are met.

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

Like many leaders, she remains cautious about impact. She is “not very confident” that AI’s contribution can yet be proven beyond speed and cost efficiencies. And the biggest risk to brand creativity, ...

For CMOs specifically and marketers generally, determining where, when, and how to make marketing investments remains both art and science, even in our increasingly data-driven world. As marketers, we ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...