Carbon-plated “super shoes” aren’t exactly rare these days. Every big brand has one, from Nike’s Alphafly to Adidas’ Adios Pro. But what’s been fun to watch is how Decathlon – yes, the place you ...
Imagine you just placed an online order for a pair of running shoes, a pair of shorts, a jacket, and a long-sleeve tech shirt. The total for that order: around $80. You may be thinking to get that ...
Decathlon doesn’t crave attention. It doesn’t sponsor prominent sporting teams, carry a star-studded marketing presence, or claim a cult following like Adidas or Under Armour. And yet, it’s the ...
The thing about water shoes is that you don’t realize you need them until you’re head over cut-up heels in some godforsaken watering hole in western Massachusetts. But when you do get around to ...
Lightweight, comfy, and sleek; these black runners blend sporty comfort with everyday versatility. Slightly stiff sole, but totally worth the wear. Some shoes are meant for running. Others sneak their ...
Sporting goods company Decathlon’s (Villeneuve-d'Ascq, France) soccer (football) brand Kipsta aims to spur the industry toward more recyclable solutions with the recent development of a new soccer ...
The Van Rysel label is already making waves in the WorldTour with the Decathlon AG2R La Mondiale team. From the sleek RCR race bikes to a full range of helmets, shoes, and apparel, Van Rysel aims to ...
Launched by innovation platform CETIA, with the support of the Nouvelle-Aquitaine Region in France, the four players – Zalando, Declathlon, Groupe Eram and Revalorem – are launching Reshoes on the ...
While Decathlon already owns the upstream, it’s trying to tie the downstream back to it by allowing the buyback of gear, ...
Europe is home to some of the world’s most iconic companies. Many started small to quell a single person’s curiosity before exploding into a global phenomenon. As a new resident, big, successful ...