Each time the calendar turns over, the ad industry dusts off its arguments for what could finally make this year “the year of mobile.” As someone who’s worked in mobile marketing for more than 15 ...

Super Bowl scams target fans through data brokers who sell personal information to fraudsters. Scammers use fake alerts and ...

Digital advertisers should be able to agree that there are about 345 million people in the US, making up about 133 million households. But, historically, media buying has been all about scale, even if ...

The advertising landscape is experiencing a seismic shift. As the industry moves away from third-party cookies and privacy regulations tighten, brands are looking to find new ways to reach their ...

Experts who have worked at Verizon, IBM, Adobe, Dentsu X, Barney's, Global Data Bank and other firms have been recruited to serve on startup data-compliance technology firm Compliant's advisory board ...

Cyber attacks are increasingly targeting personal data and hackers linked to China are on the rise, according to a new cybersecurity report. Cybersecurity firm CrowdStrike’s latest Global Threat ...

Fragmented data in specialty care obscures true treatment distribution, particularly when patients traverse primary and specialty settings or rare diseases span multiple specialties beyond claims ...