For years, creativity and intuition have been held up as the twin engines of marketing. And while they’re still essential, ...

Forbes contributors publish independent expert analyses and insights. I write about how to drive more value with data and analytics. Decisions are the lifeblood of business. From the c-suite to ...

Forbes contributors publish independent expert analyses and insights. I write about how to drive more value with data and analytics. Most organizations have invested heavily in using data to enhance ...

In the age of big data, businesses are faced with an overwhelming amount of information to process and analyze. To stay ahead of the competition, leaders must leverage data and analytics to make ...

The U.S. Army must exceed the pace of our adversaries at our ability to exploit and process data to drive decision-making; decision-making then becomes the focal point for why data is critical. The ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I ...

In an era where artificial intelligence and digital technologies are reshaping every aspect of our lives, education stands at a pivotal crossroads. With increasing access to data and powerful analytic ...

The Army’s investment in technical capabilities in collecting, storing, and disseminating data has dramatically increased. Advancements in the volume (size and scope), velocity (speed of data ...

Last month, Results for America released the 2022 Invest in What Works State Standard of Excellence, an analysis that highlighted the work of eight states around data-driven decision-making. This year ...

In today’s fluid educational landscape, school leaders and educators are confronted with increasingly complex challenges. The infusion of data analytics and the rise of generative artificial ...