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Sanrio reveals new Hello Kitty glassware collection in unique international release

New international Sanrio sets put Hello Kitty on food containers and glasses, making the kawaii mascot the cutest part of ...
Campaign Asia

Of fandom, kawaii, and marketing: Hello Kitty turns 50

It’s hard to tell at first glance, but Hello Kitty is…well, she’s a lot of things. A mouthless blob. Not a cat, nor Japanese—she’s a girl from the leafy London suburbs, a perpetual third grader, five ...
Yahoo

At 50, Hello Kitty is as 'kawaii' and lucrative as ever

TOKYO (AP) — Hello Kitty turns 50 on Friday. Befitting a pop icon at midlife, the bubble-headed, bow-wearing character's fictional birthday has brought museum exhibits, a theme park spectacle and a ...
Inc

Hello Kitty at 50: Still Cute, and Lucrative as Ever

Hello Kitty turns 50 on Friday. Befitting a pop icon at midlife, the bubble-headed, bow-wearing character’s fictional birthday has brought museum exhibits, a theme park spectacle and a national tour.
Orange County Register

At 50, Hello Kitty is as ‘kawaii’ and lucrative as ever

Hello Kitty turns 50 on Friday. Befitting a pop icon at midlife, the bubble-headed, bow-wearing character’s fictional birthday has brought museum exhibits, a theme park spectacle and a national tour.