Let’s start with a definition of first-party data as a refresher. First-party data is the information collected directly by a brand from its customers, website visitors and app users. This includes ...

"Acquiring a new customer costs five times more than retaining an existing customer." This sales adage has been circulating so long that no one really knows where it came from, but one thing is ...

When organizations take stock of which practices do the most to boost or protect the bottom line, customer loyalty programs should be near the top of the list. Industry logic says that it typically ...

Loyal customers are invaluable to any business. Implementing a customer loyalty program can be a fantastic strategy to enhance customer retention and drive recurring revenue. In many instances, such ...

In a competitive economy, retaining customers requires creative, personalized strategies. Here’s how small businesses can turn loyalty into a growth engine. Retaining existing customers is essential ...

Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more. Loyalty programs significantly enhance your company ...

A significant number of organizations have developed and expanded customer loyalty programs in order to reward customers with products, services or special prices in exchange for their business. The ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

There are many different things to consider when it comes to getting your business off the ground. Naturally, reaching out to new customers with advertising, marketing campaigns, and promotional ...

WestJet Rewards is feeling the heat as a new loyalty program has just been announced by Air Transat, changing the game for frequent travelers.

CHICAGO, May 31, 2018 (GLOBE NEWSWIRE) -- Incentivefox, experts in reward and incentive programs that drive customer and employee referrals, retention and engagement, have announced their newest ...