Customer relationship management (CRM) software is a set of tools that help businesses track and manage customer interactions. The best CRM software can help businesses to better understand their ...

A CRM (customer relationship management) is a single software platform that allows businesses to manage and monitor customer relationships with both current and potential customers. With a good CRM, ...

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CRM systems fail when they're not utilized correctly or when businesses choose the wrong CRM solution. Learn how to implement ...

Marketing, sales, and customer service teams require accurate, up-to-date information for effective interactions with leads and clients. However, updating records is challenging and time-consuming if ...

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The CRMs of today are better able to manage the relationships a brand has with its customers through the entire customer lifetime. Customer relationship management (CRM) platforms are typically used ...

What a difference a decade makes. It seems only about that long ago that vendors were wrestling with providing the rudiments of automated triage for customer service. It was not often pretty, but they ...

I have been writing for newspapers, magazines and online publications for over 10 years. My passion is providing, in a way that is easily accessible and digestible to all, the knowledge needed for ...

Gold, silver and bronze? More like dirt, filth and mud... Buying technology won't remedy any amount of shoddy customer service. It's a lesson many organisations must learn, says columnist Rene Carayol ...