One of the key challenges that marketing teams must solve is allocating their resources in a way that minimizes “cost per acquisition” (CPA) and increases return on investment. This is possible ...

Static models can’t keep pace with fluid consumer behavior. AI makes it possible to follow dynamic shifts and design for the flock. The post When customers move like starlings — and what it means for ...

Understand what Machine Learning is, how it works, and its three main types, along with some real-life examples.

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Fresh food and meal kit delivery company HelloFresh has become an avid user of machine learning to improve its customers' experience. It had built up a substantial set of machine learning and ...