Data agnostic failures. "Data agnostic" platforms often fail to integrate complex systems and leave teams with inaccurate data and time-consuming workarounds. Essential data attributes. A complete, ...

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Did you know that 92.3% of companies use data to collect information about customers and sales prospects? However, if collected improperly or incompletely, you can wind up in some pretty big pitfalls.

A solid customer master data management system should give you design and functionality freedom, whether for marketing, service, sales or support, or anything else. That way, you can cope with all ...

Companies rely on their data to answer difficult questions about any and all of their essential business entities for analytics purposes. But it’s a hit-or-miss game when businesses lack an accurate ...

Snowflake scored huge momentum with the largest software IPO. Here's why those who manage customer data should care. Cloud data warehousing company Snowflake’s record IPO last month left the company ...

GUEST OPINION: Smarter data management is the key to unlocking AI’s full value for brands. For Australian brands, there's intense pressure to keep pace with both local and international competition ...

The good news is that you can avoid all those issues with proper customer data management. Here's what you need to know about effective customer data management for keeping your business safe, secure, ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Reltio, an award-winning provider of the first multi-domain master data management (MDM) software as a service (SaaS) platform, today published an interview ...

As organizations increasingly recognize the importance of cohesive data management strategies, the relationship between marketing, data management and IT teams is evolving. According to an October ...

Data management is the process by which businesses gather, store, access and secure data from business software solutions. Here’s what you need to know.

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...