Listening becomes the CX strategy. When data is treated as a continuous conversation rather than a repository, brands can ...

For decades, independent retailers built customer relationships the old-fashioned way. Handshakes, trust, memory and a good POS receipt drawer. The most valuable asset in your business may no longer ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Data privacy regulations aren’t known for being light reading. That doesn’t make it easy for businesses to become compliant. When one law refers to data subjects, another to residents, another to ...

Meta may have scrapped its Horizons Worlds platform, but new spaces are emerging where companies can gather unprecedented insights on customer behavior and intention.

B2B renewals are won or lost 180 days before the contract expires. Dow serves as the gold standard for linking experience to ...