Around one in five (18%) say their organisation is shifting away from discounting and towards loyalty, retention, customer ...

Customer acquisition is often treated as a numbers game; businesses assume that the more they spend on ads, the more leads they’ll generate. But without a structured qualification and nurturing ...

The role of Chief Revenue Officer has expanded far beyond traditional sales leadership. We are in the era of the empowered, digitally savvy customer whose purchasing journey is fragmented and complex.

Editor's note: This is Part 1 of our two-part series on the retention reset. Today’s installment tackles the why: the post-ZIRP correction, why acquisition-first economics are failing and why ...

We asked industry experts to share one mistake they made early on in trying to find customers and what they learned from it. Here are their critical customer acquisition missteps and clear strategies ...

Too many new startup founders think the quickest and most consistent path to continued growth is customer acquisition. They get on a very expensive treadmill of conquest marketing, where they’re ...

The rent-to-own retail sector puts a new spin on the classic “need vs. want” consumer equation. It’s designed for consumers who don’t have the financial resources to immediately pay for big-ticket ...