Let’s get something straight—packaging isn’t just about protection anymore. It’s about perception. Positioning. And ultimately, performance. If you’re running a product-based business in 2025 and ...

The most basic purpose of product packaging is to safeguard the contents. Packaging must protect the product from damage both during transportation from the manufacturing plant to the retailer and ...

Customers judge your brand the second the box lands on their doorstep. A beat-up shipper kills trust. A smart, good-looking box builds it. Whether you’re designing retail boxes, cannabis packaging, or ...

As an e-commerce business owner, encouraging existing customers to repurchase is as important as attracting new buyers. Alex Schultz, Meta's CMO & VP of Analytics, says that if you have 20-30% of ...