To evaluate creativity fairly across humans and machines, the research team used multiple methods. The primary tool was the Divergent Association Task (DAT), a widely used psychological test that ...

Part of the seemingly limitless potential of artificial intelligence is taking skills that were once restricted to a small group of professionals and extending the opportunity to the masses. Take ...

Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...

The findings, published in Scientific Reports, point to a major shift. Generative AI systems have now reached a level where they can outperform the average human on certain creativity measures. At the ...

In classrooms across the California State University (CSU) system, faculty are looking to turn generative artificial intelligence from a disrupter into a teaching tool. From musical theater production ...

When AI first came into our lives, it did so with a bang, not a whisper. In every creative field—from design to filmmaking to music—we were told AI could do what we do, only faster, cheaper and, often ...

GenAI and predictive AI battle for resources, but even as the overwhelming attention focuses on genAI, enterprises are still ...

Overview: Generative AI is rapidly becoming one of the most valuable skill domains across industries, reshaping how professionals build products, create content ...

The IAB's new framework aims to standardize when AI in ads should be disclosed, but a lot is still left up to interpretation.

This Safer Internet Day, WebWise are inviting parents, educators, schools, and young people to consider how AI shapes online ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Gizmodo may earn an affiliate commission. Reading time 2 minutes ...

I question the idea that this generation of AI replaces (or even approximates) human creativity. But: I've always been fascinated by the vital role of technology in enabling human creativity - AI ...