The camera pans across sunlit green pastures crowded with grazing cattle. A rancher from Floresville talks about the six generations of his family and their decades-long partnership with H-E-B. As the ...

The Drum’s World Creative Rankings 2026 are now live, delivering the industry’s most comprehensive analysis of creative ...

As data-driven ads lose impact, performance-creative strategies are helping brands blend data and creativity to produce more ...

Amazon launches AI-powered Creative Agent in Canada, enabling advertisers to create professional-quality ads at no additional cost.

Innovations across additional GenStudio solutions including Adobe Firefly Services, Custom Models and Adobe Express optimize the content supply chain for businesses by unifying marketing and creative ...

Google and Microsoft liaisons explain why dynamic ad surfaces, distinct assets and smarter AI inputs will define the next era of paid media.

Performance marketing lives in a world of relentless optimization. Every element—landing page design, copy, imagery, calls-to-action, targeting parameters—i ...

The new release from the Orlando marketing agency provides a practical framework for brands and agencies seeking ...

Amazon has debuted Creative Studio, an AI tool inside the Amazon Ads Console that can research brands, generate concepts, storyboard campaigns, and autonomously produce ads for Amazon-owned properties ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Plenty of executives describe themselves as “ninjas” and “rock ...

In today's digital age, many of us may muse over the foreboding statement "print is dead", but we beg to differ. While the genre may not be as kicking as it used to be, brands continue to make an ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...