Corporate-level strategy and business-level strategy are operationalized in terms of interindustry and intraindustry variation, respectively. Variables representing both levels of strategy are used in ...

The course examines the art and science of strategic management and business planning. It also explores the formulation, communication, and implementation of both corporate and business-level strategy ...

Biopharma giant GSK and luxury brand owner Kering are among five corporations that have had their nature strategies accepted into Business for Nature’s campaign ‘It’s Now for Nature’’, as part of a ...

CEOs could once focus almost single-mindedly on their businesses and value chains. Now, along with driving a strategy that generates competitive advantage and enhanced value, they face another core ...

What makes the difference between marketing strategy that’s useless and marketing strategy that’s effective? I recently asked Alicia Wiedemann partner, head of client strategy at Summer Friday to ...