Google's app conversion attribution just shifted from ad click to install date — and it could meaningfully improve Smart ...

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...

Google Ads is refreshing the interface for the conversion actions and conversion setup process. It is a new step-by-step process that is much easier to use than the old version. Saquib Syed who ...

Google Ads now lets advertisers connect external data to conversions, improving measurement and performance.

Welcome to a new weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I will highlight a different Google Ads feature, and what you ...

Google Ads has this new feature that lets advertisers calculate your conversion value for new customers. It says, "Select a ...