Most online merchants and agencies utilize pixels and cookies as their method of affiliate and conversion tracking. This is the easiest method of tracking to implement although it is certainly not the ...

We’ve updated Blacklight, The Markup’s privacy inspector, to help you understand how sites are tracking you.

Snapchat, the image-messaging application with 173 million users, is moving beyond the testing stage of conversion pixels to help marketers track smartphone users' actions after seeing an ad. The ...

In the world of digital marketing, tracking pixels have long been the secret sauce for companies trying to understand their customers. These tiny, invisible bits of code are embedded in websites and ...

In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As ad platforms evolved to measure actual ...

Have you ever sent a tracking code to a development team, only to wait weeks for it to be installed? When managing any PPC campaign, you must have proper conversion data flowing into ad platforms in ...