You don't have to wait until your marketing plan is fully executed before you measure its effectiveness. By building controls into your plan, you can determine whether your marketing strategy is ...

A Technology Control Plan (TCP) is an internally developed and maintained document outlining the management of export controlled research activities. TCPs identify and screen project participants, ...

Implementation, evaluation and control are like the three legs of a stool; remove one, and the stool wobbles and crashes to the ground. If you remove one of these items from a marketing plan, it falls ...