We’re no longer in that phase where everyone was saying, “Video is blowing up.” Nope. Video has blown up, and it’s here. It’s there. It’s everywhere. These days, audiences expect and demand video ...

Every business, regardless of circumstance or scope, needs an effective content strategy. It allows you to engage with your audience, attract new customers, and communicate your mission and values. If ...

Do you have a framework in place for your content strategy? In other words, do you have your plan mapped out from A to Z? Have you answered all the most important questions necessary to building your ...

Content is the backbone of marketing. Whether it’s a blog post filled with keywords designed to help you climb search engine rankings, or a radio commercial intended to attract new leads, content is ...

As most social media marketers know all too well, content in the social space is continuously evolving. Among the most intriguing and increasingly popular evolutions is ephemeral content, or content ...

Let’s face it, most content is underutilized, if used at all. Why? Most companies don’t have a go-to-market strategy, let alone a content strategy. More content is not always a good thing. I once ...

How do you know you've created a great piece of content? Pageviews? Social shares? A thumbs up from stakeholders? Those are all strong indicating metrics; but deep down, we all wish our content ...