The Superman logo is one of the most instantly recognizable symbols in the world. Yet, even the most dedicated Man of Steel fans might not know the fascinating origin story behind this timeless design ...

Learn how logo fashion and luxury marketing are redefining modern fashion and influencing what people wear today.

Fashion logos come in all forms – from intricate heritage designs to timeless graphic emblems. In such a diverse industry, a unique logo is key to standing out from the crowd. Some enduring fashion ...

• Wendy’s top ranking for customer satisfaction among hamburger chains in the “limited-service” category by the American Customer Service Satisfaction Index™ (University of Michigan survey) • Wendy’s ...

The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. Against the backdrop of Chicago, an eagle is depicted holding a paintbrush in ...

Logo Rewind, a new book by designer, researcher, and educator Darren Leader, brings together over 200 trademarks from medieval-era Norwich in England and studies their impact on modern logo design.

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