While the updated Dietary Guidelines for Americans is likely to spur food and beverage companies to continue reducing sugar levels in their products, they should consider distinct preferences ...

It’s no surprise that digital self-service channels have experienced increased use over the past couple of years. As with many technologies, the pandemic has accelerated a number of trends that were ...

Brand preference can be a challenge as consumer culture changes quickly and the strongest brands tend to move at the speed of consumer culture. Brands are expected to take a point of view on topics ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

The COVID-19 pandemic and recent racial justice issues have changed the brand preferences of 45% of consumers, according to a new report from communications firm Ketchum. The report identified four ...

Consumers today are bombarded with marketing messages from companies vying for their attention. In this noisy landscape, personalization has emerged as a key differentiator. A recent study by Epsilon ...

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

Following the Manufacturers Association of Nigeria (MAN) statement in early January 2025 that the manufacturing sector in Nigeria recorded unsold goods accumulated to a total of N1.4trillion, which ...

Changing consumer tastes and preferences have rocked the food and beverage industry in recent years. Not only are consumers seeking healthier and more affordable options, but they also expect the ...