As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Anyone immersed in the business world has a grasp on how dynamic the market's behavior is when it comes to consuming goods and services. Every year, business owners across the country are forced to ...

Discover the key factors affecting demand elasticity, including type of good, price, income, and substitutes, and learn how these influence consumer behavior.

Many forces can affect consumer behavior, yet recently I can’t think of one greater than the pandemic. This reality, coupled with timing and opportunity, allowed many industries to thrive, especially ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

If I were a budding founder building a product in early 2021, my first consideration would be timing. What will the world look like in the next 6, 12, and 24 months? Where will my product fit in the ...

Domino’s Pizza (NYSE:DPZ) stock is constrained by macroeconomic and consumer behavior factors hanging over the stock, according to Wells Fargo analyst Zachary Fadem. Fadem acknowledged that pricing, ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.