While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

The report introduces the concept of ‘Answer Engine Influence,’ which it says affects trust and purchase intent before ...

Credence goods are services for which consumers find it challenging to assess quality, even post-consumption. In these markets, experts possess superior information, creating a potential for fraud, ...

The findings highlight the growing impact of invisible audiences, first-party data and AI systems on how brands interpret and influence consumer decisions ...