Discover how customer-driven pricing sets prices based on perceived value and its impact on e-commerce, affecting consumer choices and competitive strategy.

Pricing strategy refers to the method by which businesses determine the selling price of their products or services. It is a multi-faceted component of overall business and marketing strategy that ...

There are about 359 million businesses worldwide, with an average of 10 million new businesses annually. Let that sink in. Competition is rife in every industry, making standing out much harder. This ...

In the crazy world of e-commerce, pricing has a big potential to either make or break your business. The competitive market is changing rapidly, with new players entering the market and consumer ...

How the Cadbury chocolate brand owner’s competitors play the cocoa card is likely to be a key watching point as prices extend ...

Now that the U.S. has imposed tariffs on three major trading partners, retaliations from those countries (China, Mexico, and Canada) are in the works. This will put extreme pressure on retailers ...

Stop competing on their terms. These ChatGPT prompts decode competitor patterns to reveal market opportunities others miss.

An operator's biggest pricing opponent could be the data they are not using. Fuel sales don't exist in a vacuum. For many operators, the real profitability comes from the store, not the pump: ...

Competing on price is short-term; brands that lead with value, quality, and consumer trust build lasting loyalty and stronger margins Balancing affordability with profitability requires innovation in ...

Small and medium-sized enterprises (SMEs) can compete by being closer to clients, giving extended business hours, enabling ...