According to Toronto Marketing Blog it’s, “a short phrase that communicates the highest priority message about your brand identity, in an evocative manner. It presents a valuable opportunity to ...

It looks like “More Than OK” and Cardi B’s “Okurrr” will have to step aside. Pepsi is launching a new brand campaign this month, featuring its first new tagline in the United States in about two ...

DETROIT (WWJ) - Chrysler's "Imported From Detroit" slogan is so popular, it has spawned a variety of products, including a clothing line. Frank Cippola at the Wall Street Journal Network tells WWJ ...

This was an exciting week for our IBJ Media team as we launched our new corporate website, IBJMedia.com, and our new company tagline, “The best of business is in us.” The Indianapolis Business Journal ...

Taglines, or slogans (as they used to be called) are everywhere. You hardly hear a radio or TV commercial without some three-to-five-word, breathlessly spoken statement at the end. And they’re almost ...

Dole Food Company has launched a refreshed logo and brand identity for the iconic 160-year old produce company. The company strives to more thoughtfully connect and understand consumers, and their ...

HANOVER, N.H. — Hypertherm, a manufacturer of plasma, laser, and waterjet cutting systems, has announced a new website and the unveiling of a new tagline in support of its company vision. The new ...

TAMPA, Fla.--(BUSINESS WIRE)--In the wake of a successful Initial Public Offering and nearly two decades of principled growth, American Integrity Insurance Group (NYSE: AII) (the “Company”, or ...

A tagline, also known as a slogan or motto, is a concise phrase cleverly crafted to resonate strongly with the type of consumers the business wants to attract. Its primary purpose is to communicate a ...

Google dumps decades-old red button "M" badge for logo that sports a rainbow of colors encircling the familiar "M." Steven Musil is a senior news editor at CNET News. He's been hooked on tech since ...