Because you don’t need to sacrifice salon-quality results when changing up your hair color.

Add Yahoo as a preferred source to see more of our stories on Google. Coloring your hair at home can be a game-changer, saving you time, money, and even your sanity. But when stubborn grays, dry ...

Millions of people worldwide color their hair at home, and even more began doing so after the lockdown brought on by the Covid-19 pandemic in 2020. According to L’Oréal, the at-home hair color ...

Whether you’re on a budget or don’t have time to sit in the hair salon, sometimes dyeing your hair at home is your best ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. L'Oréal's Colorsonic, left, and its components at right, ...

As hair care products and styling tools continually evolve, one aspect of the industry has more or less stayed the same — namely, the technology and application of box dyeing your hair. But L’Oréal is ...

We may earn commission from links on this page, but we only recommend products we love. Promise. Ask any colorist, and they’ll tell you that lightening your hair at home is risky. Hell, tell a ...

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