A century after Erwin Schrödinger sketched out a bold vision for how we perceive color, scientists have finally filled in the missing pieces. A Los Alamos team used advanced geometry to show that hue, ...

Have you ever tried on an item of clothing and immediately put it in the "no" pile, but couldn't quite figure out why. Well, its color might be to blame. Color and style consultant Julia Dobkine, aka ...

Pantone named its lightest Color of the Year to date on Thursday: Cloud Dancer (11-4201), a neutral with a narrative that’s all about wiping the slate clean. The off-white shade was chosen as a ...

Ahead of Pantone’s December 4 announcement of its 27th Color of the Year, explore the complete history of selections that have shaped design trends and reflected our collective mood. Pantone will ...

“Brightness well regulated is a new weapon of color.” The quote by Sony engineer Hugo Gaggioni sums up the reason Micro RGB TVs will not seem like such a spec-sheet battle but instead like a paradigm ...

What would your reaction be if I told you that color is disappearing from the world? A graph suggesting that the color gray has become the dominant shade has been circulating on TikTok, and boy does ...

The color wheel was first developed by English mathematician and physicist Sir Isaac Newton, who discovered that white light (what we perceive as colorless daylight) is composed of a spectrum of ...