Most sales reps think cold email is broken. "Nobody reads cold emails anymore," they say. "Email is dead." They're wrong. What's broken isn't the channel — it's the approach. Apollo.io analyzed ...

Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...

Sending cold emails can be nerve-wracking, but Mallory Contois credits them with launching her career. Over her 15-year career working with startups, cold emails have helped her find jobs, make ...

Your pipeline's drying up. Response rates are tanking. And you're watching deals slip away because your cold emails sound like everyone else's. So, how do you create cold emails that are so ...

Cold emailing is a trusted marketing and selling tool. However, older techniques need to evolve over time to produce better results to align with recent trends. If you continue relying on outdated ...

Despite every attempt to sidestep it, outbound outreach remains one of the most reliable ways to generate new sales opportunities.

Back in 2016, cold email was simple. “You could plug in a brand new account on a brand new domain, and on day one, send a hundred to 300 emails — absolutely zero problem,” recalls Benny Rubin, CEO of ...