(Ask Your Target Market) today announced the launch of Conversation AI, a significant enhancement to its insights technology ...

Revolutionizing Qualitative Research with Large Language Models: Dual Enhancements in Efficiency and Reproducibility Traditional qualitative research methods, such as grounded theory and thematic ...

This release also introduces a concept Discuss is calling vibe coding for market insights. Borrowed from software development, where AI turns natural-language instructions into code, vibe coding in ...

Applied social science projects that involve many interviews produce a vast amount of data or text that is difficult t o structure and analyze systematically. Computer-assisted qualitative data ...

Note: this article covers structured, scalable content analysis of short form qualitative data where the human researcher has already determined and defines the parameters in advance for the LLM, ...

BOSTON--(BUSINESS WIRE)--QSR International, developer of powerful data analysis software, announced the launch of NVivo 12, the latest version of its popular mixed methods research tool used by ...

You must have clearly defined research objectives to guide your analysis to ensure your analysis is focused on addressing your aims. Data Collection and Quality Familiarise yourself with the context ...