Drug branding usually works a little differently to other sectors. The naming of products is a linguistic art, there are strict rules about what can be shown (and what must be shown) on packaging, and ...

Danaher is one of those big companies few people know about other than investors, and that's despite the fact that it owns a big portfolio of biotech, diagnostics and life sciences brands. But the ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a reference ...

We love a good logo design secret, but it's not often that we discover one from a game show. At first glance, the Milwaukee Brewers logo looks like a ball in baseball mitt. At second and third glance ...

Logos are often a consumer's first experience with a brand. As such, they tend to say a lot about the brand they represent—especially when you factor in that marketers and graphic designers are a ...

If you are anything like us, you will have got close and personal with at least one Celebrations tub over the past few weeks. But while you were busy fighting over the last Mars or Galaxy chocolate, ...

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From 50 Cent to the bleacher bum wearing a free Miller Lite old-logo t-shirt, the ball and the glove is gaining in popularity. What most don't know is how one of the most clever logos in professional ...