Video may have killed the radio star, but it looks like print catalogs and the Internet have a much more symbiotic relationship. About half of consumers shop by catalogs and online. Forrester Research ...

As catalog and Web marketers, you need to understand the role and importance of numbers in driving your business. Comprehending everything you can about your customers and prospects is essential. You ...

In the Internet marketing world, Web 2.0 is about moving beyond the so-called nuts and bolts of technology and e-commerce and creating a more robust experience for users. Perhaps it’s time that print ...

Using two-step catalog requests for customer prospecting is a long-established strategy. But the model is changing rapidly with the influx of Web catalog requests. The downside to Web-generated ...

A fire's blazing in the background, but it doesn't look quite as magical as the one in the catalog, which also features a few festive blankets, some cozy sweaters and two people looking like they've ...

Rubin to serve as senior VP. By Billboard Staff Sony BMG Entertainment has made four appointments in international catalog marketing. Stuart Rubin has been named senior VP of the international catalog ...

Just about every week, dozens of catalogs show up in my mailbox. Yesterday, there were 15 of them. I kept two: Gump’s and Smithsonian. A lot of people are surprised that catalogs even exist anymore.

The newly launched independent music publishing, rights management, and catalog marketing company AMR Songs has acquired the catalogs of former Lovin’ Spoonful frontman John Sebastian — including such ...

Abercrombie & Fitch’s winter catalog is about the clothiers’ “youthful, spirited, yet responsible” lifestyle, says spokesman Hampton Carney. You know, “playing touch football, riding on horses.” ...