In addition to Content Type filtering, Looper has introduced a Genre dropdown within the Merchandising tab, allowing users to analyze placements by genre with the same flexible single-select, ...

Despite deepening consumer distrust of AI content, marketers and streamers are embracing AI-powered products to bolster video ...

Returning to the news desk after a year away from CTV beat reporting is like discovering a time capsule with the industry’s core dilemmas.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Rio Longacre Television ...

BestMediaInfo.com examines how privacy shifts, rising acquisition costs and changing consumption are pushing brands towards ...

Metadata has long powered content discovery. What is changing now is that the same data is being prepared to define how CTV ...

India ended 2025 with 35M+ smart TV homes, and CTV ad spend is rising fast, attracting budgets from linear TV and mobile as ...

In the first article in the ExchangeWire 2023 predictions series, experts from across the advertising industry examine what the future may hold for connected TV (CTV), one of the most eagerly ...

CTV is among the fastest-growing channels in digital advertising. We estimate CTV investments in the US grew by 40.6% year over year in 2020, to more than $9 billion. Do you work in the Marketing, ...

Although CTV spend has shifted from pilot budgets to recurring line items, internal ownership structures have not always kept ...