Customer relationship management involves collecting relevant data about a business’s customer interactions in one place to help managers understand their clients and improve customer satisfaction.

Marketing, sales, and customer service teams require accurate, up-to-date information for effective interactions with leads and clients. However, updating records is challenging and time-consuming if ...

Apptivo offers a comprehensive suite of tools for contact management, lead tracking, opportunity management, and sales forecasting, all within a highly customizable interface.

Customer Relationship Management, or CRM, has been around for decades. By now, it’s common knowledge that CRM systems have transformative potential when it comes to streamlining operations and ...

Sales CRM and marketing automation tools aren’t just systems; they play a key role in how companies generate revenue and serve customers.