Customer Relationship Management (CRM) is a term used to identify how a company manages its interactions with current and future clients, learning more about the needs and behaviors of customers. Many ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

When a customer relationship management (CRM) strategy is integrated with a firm’s overall strategic plan, it helps the firm perceive and respond to business and economic trends. CRM strategy starts ...

CRM decisions now shape long-term competitiveness across industries. AI-native platforms, governed model deployment, and unified customer intelligence are no longer differentiators; they are ...

Working with a customer relationship management (CRM) tool is the fastest way to develop a custom strategy for any business. In the past, CRMs were always considered tools for sales. However, today, ...

Your company has acknowledged that the business needs a new CRM system. But the CFO is nervous about the costs, and starts to suggest strategies that could lower costs-or doom your project to fail .

In 2017, Gartner predicted customer relationship management strategy (CRM) would become the largest and fastest-growing software market. Experts were already reporting a transformative culture shift ...

Maximizing CRM Success Through Performance Measurement Using the balanced scorecard approach to drive strategic CRM results. James Brewton, president, CRMetrix Organizations today are now looking for ...

A well-designed and well-executed customer relationship management program is the single most effective program for retail banks to increase customer relationship profitability. So why has CRM become ...

Let’s get one thing straight: if you still think CRM is just a marketing tool, you’re playing checkers while your competitors are playing 4D chess. In the MENAT region, where digital adoption is ...