Customer relationship management involves collecting relevant data about a business’s customer interactions in one place to help managers understand their clients and improve customer satisfaction.

Marketing, sales, and customer service teams require accurate, up-to-date information for effective interactions with leads and clients. However, updating records is challenging and time-consuming if ...

Every business can benefit from a customer relationship management (CRM) system, but the needs of small to mid-sized businesses (SMBs) are often very different from those of enterprises. Not only is ...