The list of customer relationship management and human resources software companies peeved at LinkedIn over API access is growing at a rapid clip. LinkedIn changed its application programming ...

LinkedIn’s new API gives B2B advertisers clearer proof of ROI by tying campaign engagement directly to pipeline and revenue ...

Microsoft has acquired Parature, a customer service SaaS provider, for $100 million, according to sources close to the deal. The Parature acquisition gives Microsoft Dynamics, its CRM platform, a ...

The CRM industry just got a little more competitive, as Microsoft and Adobe have announced a partnership aimed at launching a new CRM that will ideally compete with Salesforce down the road.

Microsoft announced this morning the acquisition of Austin, Texas-based Incent Games, the makers of a “sales gamification” platform called FantasySalesTeam. As the name implies, the company’s software ...