Vibe.co explains TV advertising costs, covering CPM and CPP models, local vs. national pricing, and the impact of emerging media formats.
For many ad networks and publishers, deploying behavioral data has already proven itself as a selling point for justifying higher CPMs. In the discussion below, Alex Hooshmand, director of product ...
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Ross Kernez CPM stands ...
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