Marketing and sales strategies will change over time, so don’t worry about having a perfect blueprint. The goal is to show that you have a thoughtful approach to reaching your market and gives you an ...

"Without a plan, even the most brilliant business can get lost. You need to have goals, create milestones and have a strategy in place to set yourself up for success" (Yogi Berra, American ...

Entrepreneurs can replace complexity with a one-word business plan — a simple, powerful theme that aligns their vision, ...

Matt Webber is an experienced personal finance writer, researcher, and editor. He has published widely on personal finance, marketing, and the impact of technology on contemporary arts and culture.

So you’ve come up with an idea for a business and made the courageous decision to strike out on your own. You’ll get to work on your terms, become your own boss, and hopefully turn a profit by doing ...

This article is published by AllBusiness.com, a partner of TIME. Starting a business is an exciting yet challenging endeavor that requires careful planning and clear direction. Whether you are opening ...

There are many different kinds of small business owners in all stages of their business. Some have just started putting their ideas into action in a startup, while others are in the growth stage or ...