Think offline marketing channels are outdated? Explore their surprising effectiveness and learn how they can significantly ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

While it’s important to keep up with industry trends, implementing new techniques randomly will set you up for failure. The Fast Company Executive Board is a private, fee-based network of influential ...

A structured, multifaceted marketing program is essential for any business’s success. Devaluing marketing, underinvesting in ...

Your browser does not support the video element. Your browser does not support the video element. Small-business owners have a tall mountain to climb. Not only are ...

(Ad) Remember the days when the physical phone book ruled everything? You'd decide to order pizza on a Friday night, lug that heavy book down from the cabinet, and flip through until you found ...

Smartphones are ubiquitous these days. People have near-constant access to their phones, using their mobile devices to s ...

I am not going to be able to compete with the Post-Bulletin Answer Man, but I will try to answer some comments on my last columns. Joe, who is a local CEO, summarized most of the comments, "Dean, you ...

Email marketing can be a boon for business owners, providing one of the most direct ways to communicate with potential customers. "We decided to invest in email first when starting our business ...