Developing a successful brand is not something that happens overnight. It takes countless hours of dedication and determination and does not have a shortcut to success. However, there are certain ...

Brand statements. What comes to mind when you hear those two words together? You probably rolled your eyes. Brand statements are both boring and unnecessary, right? This is the usual sentiment towards ...

Defining your company’s vision and mission is crucial not only for effectively presenting your brand in the market, but also for internal operations. A company’s vision and mission statements keep the ...

While helping to nurse her ailing father back to health, actress Hilary Swank made the decision to fill the long hours she was at the hospital by researching how to start a fashion brand. For two ...

Opinions expressed by Entrepreneur contributors are their own. There’s a lot of buzz these days about having a “brand platform.” Perhaps you’ve heard the term, but aren’t sure what it means. Rest ...

If you are looking for a link between brand and advertising, look no further than the YouGov BrandIndex, which ranks all things related to public perceptions of various companies. Look, in fact, at ...

Cultivating a personal brand can help advisors stand out in a competitive landscape. The most successful businesses understand the value of a highly recognizable, trusted brand image for attracting ...

Opinions expressed by Entrepreneur contributors are their own. I can probably count on one hand the number of great company mission statements I’ve seen in my over two decades in marketing. While most ...