The first time I ever really paid attention to the color of my jeans was while sitting in urgent care, panicking because my hands had turned a sickly blue. Naturally, I assumed I was oxygen-deprived ...

For a few weeks in August, an American Eagle blue jeans advertisement featuring actress Sydney Sweeney ensorcelled the nation. The advertisement embraced a known truth—sex sells—and used a classically ...

A new video shows how jeans get blue, while new research from UC Berkeley shows how the dye used to get them that way could get greener. Freelancer Michael Franco writes about the serious and silly ...