Google has made clear that Omni isn't just a big branding exercise about connectors to S3 and ADLS (Amazon's Simple Storage Service and Azure Data Lake Storage, respectively), either. Instead, ...

Google has announced that Google BigQuery, a web service that lets users do interactive analysis of massive data sets, is now available to the public. According to Google, BigQuery Service allows ...

Few companies in the world have access to datasets as large as Google does, and, unsurprisingly, Google is one of the companies at the forefront of Big Data analytics. Now Google plans to share the ...

AI has the power to transform how organizations derive insights, make decisions, and unlock value, but all that depends on the quality of the data. Most AI initiatives fail not because of algorithmic ...

Google Analytics 4 enables exporting audience and engagement data to BigQuery for deeper insights. Google Analytics 4 now allows exporting user data to BigQuery. The data includes audience membership, ...