Affinity Bias: We all have a natural tendency to gravitate toward people similar to us in terms of race, ethnicity, gender, age and lifestyle. This unconscious bias can lead us to hire people who look ...

Artificial intelligence is increasingly used as a tool in many health care settings, from writing physicians' notes to making ...

Well, that didn’t last long. When ChatGPT first captured the attention of the business world, it brought both the excitement of being useful and the panic of taking our jobs. Upon sober reflection and ...

Confirmation bias happens when you unconsciously focus on ideas that match what you already believe. Possible reasons include wishful thinking, anxiety, info overload, and the need to protect yourself ...

At birth, our minds are like blank sponges ready to absorb new information. Then, as we grow up, we may start to let some of what we’ve learned mess with how we take on new information. This is known ...

Millions of people have interacted with the AI-based chatbot ChatGPT since its debut back in November, resulting in some pretty impressive examples of what this new digital tool can do. We've seen how ...

Decisions made during the pharmaceutical research and development (R&D) process involve many risks and uncertainties. With the emergence of behavioural economics, substantial literature has ...

People sometimes exhibit implicit bias. One famous example is the unintentional preference for people who belong to the same (ethnical) group. Implicit bias is often seen as a stable, unconscious ...

Forbes contributors publish independent expert analyses and insights. Holly Corbett covers bias, workplace culture, and social movements. If you have a brain, you have bias. We all have unconscious ...